Our Mission and Vision

Purpose

Mission and Vision

The United States is experiencing a trend towards increased alcohol affordability, accessibility and marketing. There is growing pressure toward deregulation so that alcohol can be marketing like any other consumer product, with few restrictions. Alcohol is no ordinary commodity. The push toward deregulation of alcohol is a national trend and is meant to increase profits at the expense of public health.

Our vision is a Hawai‘i free of alcohol-related injuries, disease, and death. Our mission is to educate the community and advocate for evidence- based, responsible alcohol policies to reduce youth use, and reduce alcohol-related harms in our communities.

The Hawai‘i Alcohol Policy Alliance is a project of the Hawaii Public Health Institute. 
www.hiphi.org

HIPHI’s mission is to advance the health and wellness of the people and islands of Hawai‘i by:

• Expanding understanding of what creates health of people and place, embracing upstream social, cultural, and environmental factors;
• Fostering partnerships among public health, health care, and other diverse sectors to improve health and wellness; and
• Cultivating programs including education, advocacy, research, capacity building and training—to improve policies, systems, and the environments where people live, learn, work, age, and play.